The perplexity of DHs operations is growing as expeditiously as the fraternity adds novel clients. Sandi Higbee, DHs Director of Operations, asks for your succor in outlining a Web-based customer conformity address (CRM) order that conciliate succor regulate the representation regulaters ever-increasing levels of customer continuity (foreclosure that you literary about CRM orders in Chapter 9). Sandi reviewed the fruits offered by divers expedient CRM vendors and believes that single influence result as a disingenuous fruit, barring no subject which fruit is chosen, she believes that massive customization conciliate be expedient accordingly DHs operations are so abstruse and divergent from most companies that vend fruits or absolute services to customers. A good-tempered-tempered CRM order for DH would deficiency to adviser full types of customer interactions with DH representation regulaters, operations staff, orders staff, and professional staff. In union, the orders Web interface should fullow DH clients to way parts of the CRM order so they can way DHs follow-up on their result requests and pending inquiries.
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