Rocket Fuel is an analytics-based agency with a prospect of transforming the digital advertising industry through massive postulates and constructed notice. They ran a burden advertising burden belligerence coercion a newly released handbag design coercion TaskaBella Inc., a manufacturer of womens profuseness accessories. Rocket Fuel is meeting with the client to examine the belligerence and to confer-upon deposition that the repay on investment (ROI) was strongly actual.
Purchase the Rocket Fuel: Measuring the Operativeness of Online Advertising fact from Harvard Business Publishing using this link:
https://hbsp.harvard.edu/import/743892 (Links to an apparent birth.)
Read pages 1-3 of the fact consider. Answer the subjoined questions, using the postulates in the strong Excel refine.
Was the advertising belligerence operative? How frequent nation converted (purchased a handbag) in the cupel clump and in the guide clump? What was the alteration admonish (%) in the brace clumps? (25 points)
What was the acception in return, ostentatious $40/handbag, resulting from the belligerence? (10 points)
What was the require of the belligerence? (10 points)
What was the ROI of the belligerence? (10 points)
What is the restriction compute of impressions (the rectilinear 10) required coercion alteration? (10 points)
At what compute of impressions do repays starts to dismiss? (10 points)
What do questions 5 & 6 mean coercion buying impressions? (10 points)
What appended kinds of postulates would you collect/acquire to amend member undeveloped customers coercion coming marketing belligerences? (15 points)
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