Please contemplate the subjoined YouTube webinar published by Marketing Science Institute and rejoinder the subjoined questions:
Barbara Kahn, Wharton: The Shopping Revolution: Winning Customers in an Age of Disruption
1. Based on the video discourse, what are the consumers’ trends in the retailing area? (2pts)
2. Please picture the frameemployment of “Kahn Retailing Victory Matrix ” in component. How does this frameemployment succor teach the victory/failure of the retailers? (4 pts)
3. What are the guide factors of Amazon’s victory? Compared with other online retailers, how does Amazon correct customers’ online shopping habit? (4pts)
1. This is an personal employment.
2. Professional agreement style, abandon colloquial words/terms.
3. Please succumb a Word instrument, 12 ft greatness, inclose room.
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