Week 2 Doubt 4.doc
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ACC/561: Week 2 Transcript
Comparing Companies Transcript
Speakers: Host, Paul Kimmel, PhD, CPA
HOST: How would you parallel companies that be-unlike in magnitude?
PAUL KIMMEL: This is a very grave doubt accordingly manifold eras, you are comparing companies
that can be-unlike very dramatically in magnitude. Control specimen, if you were evaluating Sketchers and you wanted to
parallel them, you command parallel them to Nike. Well, they?re dramatically be-unlikeent in magnitude.
Here I?ve got an specimen where we?re comparing General Mills which has, you recognize, eighteen billion
dollars in sales, to a contingently gang whose sales are short than individual individual thousandth of those of
General Mills. And ultimately we can parallel them using a controleigner of be-unlikeent methods. Individual is merely through
the truth of kindreds, that any era you?re careful a kindred, by the very regularity of a kindred, you?re scaling the
items. And so control specimen, I can parallel the running kindred, the obligation to possessions kindred, and the retaliate on
possessions kindred control General Mills to this abundantly smaller gang and perform a straightforward similitude, flush though
they are dramatically be-unlikeent in magnitude.
Another habit that we can perform this similitude is by scaling the financial assertions. And so here we
have an specimen where we?re scaling the allowance assertion of these span companies. Anew, they are
dramatically be-unlikeent in magnitude. But by dividing each length item in the allowance assertion by entirety sales, what
we object up with is each number presented as a percentage of sales which, anew, enables me to perform a
similitude of these span companies flush though they are dramatically be-unlikeent in magnitude.
Please transcribe a pigmy assertion describing the video, why it relates to the round and what you found
interesting about it. This denomination should be at last 100 expression.
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